Bloomberg vs Amazon
88 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#000000 → #0f1111 Brand
#fa7900 → #ff9900 Border
#e0e0e0 → #d5d9d9 Display font
BWHaasHead → Amazon Ember Body size
18px → 14px colors 78 changed
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surface-soft #f6f6f6 → #f7f8f8 ~
surface-strong #e6e6e6 → #f0f2f2 ~
text #000000 → #0f1111 ~
text-strong #000000 → #0f1111 ~
text-muted #5c5c5c → #565959 ~
text-soft #8a8a8a → #6f7373 ~
text-on-dark #f3f4ef → #ffffff ~
brand #fa7900 → #ff9900 ~
border #e0e0e0 → #d5d9d9 ~
border-soft #f0f0f0 → #e7e7e7 ~
border-strong #999999 → #888c8c ~
shadow-card rgba(0,0,0,0.06) → rgba(0,0,0,0.05) ~
shadow-elev rgba(0,0,0,0.12) → rgba(0,0,0,0.15) ~
scrim rgba(0,0,0,0.65) → rgba(15,17,17,0.7) ~
success #2ea44f → #007600 ~
warning #ffb800 → #b66719 ~
warning-soft #fff3d2 → #fff3e0 ~
danger #d8232a → #b12704 ~
info #fa7900 → #007185 +
bg-page #eaeded +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-link #007185 +
text-link-hover #c45500 +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
border-input #a6a6a6 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 −
bg-masthead #000000 −
bg-terminal #000000 −
bg-section-markets #ffffff −
bg-section-pursuits #fbfaf7 −
bg-section-businessweek #fffaee −
bg-dark #0d0d0d −
surface-quote #fff8eb −
surface-terminal #0d0d0d −
text-faint #b3b3b3 −
brand-hover #e26b00 −
brand-active #cc5e00 −
brand-soft #fdebd2 −
brand-deep #a14a00 −
accent-deep-orange #fa7900 −
accent-amber #ffb800 −
accent-yellow-flash #ffe066 −
link #fa7900 −
link-hover #e26b00 −
link-visited #5c5c5c −
link-on-dark #fa7900 −
on-brand #000000 −
on-dark #ffffff −
border-rule #000000 −
border-orange #fa7900 −
shadow-modal rgba(0,0,0,0.32) −
success-soft #e1f1e7 −
danger-soft #fbe1e2 −
info-soft #fdebd2 −
market-up #2ea44f −
market-down #d8232a −
market-neutral #5c5c5c −
bw-businessweek #fa7900 −
bw-pursuits #1a1a1a −
bw-opinion #0066cc typography 5 changed
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display {"family":"BWHaasHead","size":72} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"BWHaasHead","size":26} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"BWHaasHead","size":22} → {"family":"Amazon Ember","size":32} ~
body {"family":"BWHaasGroteskWeb","size":18} → {"family":"Amazon Ember","size":14} ~
label {"family":"BWHaasMono","size":11} → {"family":"Monaco","size":11} radius 2 changed
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button 3px → 7px ~
card 4px → 8px spacing 3 changed
~
md 12px → 8px ~
lg 24px → 14px ~
xl 40px → 22px