Apple vs Amazon
75 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#1d1d1f → #0f1111 Brand
#0071e3 → #ff9900 Border
rgba(0,0,0,0.16) → #d5d9d9 Display font
SF Pro Icons → Amazon Ember Body size
17px → 14px colors 65 changed
~
surface #fafafc → #ffffff ~
surface-soft rgba(0,0,0,0.04) → #f7f8f8 ~
text #1d1d1f → #0f1111 ~
text-strong #1d1d1f → #0f1111 ~
text-soft #6e6e73 → #6f7373 ~
text-muted #86868b → #565959 ~
text-on-dark #f5f5f7 → #ffffff ~
brand #0071e3 → #ff9900 ~
border rgba(0,0,0,0.16) → #d5d9d9 ~
border-soft rgba(0,0,0,0.08) → #e7e7e7 ~
border-strong rgba(0,0,0,0.32) → #888c8c ~
scrim rgba(0,0,0,0.48) → rgba(15,17,17,0.7) ~
shadow-card rgba(0,0,0,0.04) → rgba(0,0,0,0.05) ~
shadow-elev rgba(0,0,0,0.10) → rgba(0,0,0,0.15) ~
success #1d8649 → #007600 ~
warning #bf4800 → #b66719 ~
warning-soft #fff5ee → #fff3e0 ~
danger #d32f2f → #b12704 ~
info #0071e3 → #007185 +
bg-page #eaeded +
surface-strong #f0f2f2 +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-link #007185 +
text-link-hover #c45500 +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
border-input #a6a6a6 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 −
surface-2 #f5f5f7 −
surface-elev #ffffff −
text-faint #a1a1a6 −
text-soft-on-dark #a1a1a6 −
brand-hover #0077ed −
brand-pressed #006edb −
link #0066cc −
link-hover #004999 −
on-brand #ffffff −
border-on-dark rgba(255,255,255,0.16) −
divider #d2d2d7 −
shadow-modal rgba(0,0,0,0.18) −
success-soft #e8f5ee −
danger-soft #fdecec −
info-soft #e8f2fc −
accent-product-tv #0071e3 −
accent-product-watch #fa4c5a −
accent-product-vision #a16eff −
bg-dark #000000 −
bg-deep #1d1d1f typography 5 changed
~
display {"family":"SF Pro Icons","size":96} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"SF Pro Icons","size":40} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"SF Pro Icons","size":34} → {"family":"Amazon Ember","size":32} ~
body {"family":"SF Pro Icons","size":17} → {"family":"Amazon Ember","size":14} ~
label {"family":"JetBrains Mono","size":11} → {"family":"Monaco","size":11} radius 2 changed
~
button 8px → 7px ~
card 12px → 8px spacing 3 changed
~
md 12px → 8px ~
lg 24px → 14px ~
xl 44px → 22px