Amazon vs Venmo
83 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#0f1111 → #1f2e3a Brand
#ff9900 → #3d95ce Border
#d5d9d9 → #dbe2e8 Display font
Amazon Ember → Aktiv Grotesk Extended Body size
14px → 16px colors 71 changed
~
surface-soft #f7f8f8 → #f5f8fa ~
surface-strong #f0f2f2 → #e8edf2 ~
text #0f1111 → #1f2e3a ~
text-muted #565959 → #6b7785 ~
brand #ff9900 → #3d95ce ~
border #d5d9d9 → #dbe2e8 ~
border-strong #888c8c → #9aa5b1 ~
border-soft #e7e7e7 → #e8edf2 +
bg-cool #f5f8fa +
bg-blue #3d95ce +
bg-deep #1f2e3a +
surface-blue-tint #eef6fb +
surface-blue-elevated #5ba9da +
text-body #2f3e4a +
text-subtle #9aa5b1 +
text-friend-name #3d95ce +
brand-hover #2c7eb5 +
brand-active #225f8c +
brand-light #a8d3ec +
brand-disabled #bcd4e4 +
on-brand #ffffff +
on-deep #ffffff +
on-deep-soft #9aa5b1 +
link #3d95ce +
link-hover #225f8c +
border-on-blue rgba(255,255,255,0.22) +
semantic-success #2ea84f +
semantic-warning #f5a623 +
semantic-danger #e02020 +
semantic-info #3d95ce +
social-like #e02020 +
focus-ring rgba(61,149,206,0.40) +
shadow-ambient rgba(31, 46, 58, 0.06) +
shadow-soft rgba(31, 46, 58, 0.10) +
shadow-hard rgba(31, 46, 58, 0.18) −
bg-page #eaeded −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-strong #0f1111 −
text-link #007185 −
text-link-hover #c45500 −
text-soft #6f7373 −
text-on-dark #ffffff −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 −
scrim rgba(15,17,17,0.7) −
shadow-card rgba(0,0,0,0.05) −
shadow-elev rgba(0,0,0,0.15) −
success #007600 −
warning #b66719 −
warning-soft #fff3e0 −
danger #b12704 −
info #007185 typography 5 changed
~
display {"family":"Amazon Ember","size":72} → {"family":"Aktiv Grotesk Extended","size":80} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"Aktiv Grotesk Extended","size":40} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"Aktiv Grotesk Extended","size":32} ~
body {"family":"Amazon Ember","size":14} → {"family":"Aktiv Grotesk","size":16} ~
label {"family":"Monaco","size":11} → {"family":"Aktiv Grotesk Mono","size":11} radius 2 changed
~
button 7px → 12px ~
card 8px → 16px spacing 5 changed
~
xs 2px → 4px ~
sm 4px → 8px ~
md 8px → 16px ~
lg 14px → 32px ~
xl 22px → 64px