Amazon vs The Atlantic
82 token-level differences between these two design systems.
Background
#ffffff → #fbf8f1 Text
#0f1111 → #1a1a1a Brand
#ff9900 → #fbb33b Border
#d5d9d9 → #d8d3c5 Display font
Amazon Ember → AtlanticSerif Body size
14px → 20px colors 72 changed
~
bg #ffffff → #fbf8f1 ~
surface #ffffff → #fbf8f1 ~
surface-soft #f7f8f8 → #f5f1e6 ~
surface-strong #f0f2f2 → #e8e3d5 ~
text #0f1111 → #1a1a1a ~
text-strong #0f1111 → #000000 ~
text-muted #565959 → #5a5a5a ~
text-soft #6f7373 → #7a7a7a ~
brand #ff9900 → #fbb33b ~
border #d5d9d9 → #d8d3c5 ~
border-strong #888c8c → #7a7a7a ~
border-soft #e7e7e7 → #e0dccf ~
scrim rgba(15,17,17,0.7) → rgba(26,26,26,0.5) ~
shadow-card rgba(0,0,0,0.05) → rgba(26,26,26,0.06) ~
shadow-elev rgba(0,0,0,0.15) → rgba(26,26,26,0.1) ~
success #007600 → #1a7f37 ~
warning #b66719 → #cc7a00 ~
warning-soft #fff3e0 → #fde9cc ~
danger #b12704 → #c41e3a ~
info #007185 → #1a4972 +
bg-section #f5f1e6 +
bg-feature #ffffff +
bg-dark #1a1a1a +
surface-paper #ffffff +
surface-quote #f5f1e6 +
text-faint #a0a0a0 +
brand-hover #e89e1c +
brand-deep #c97e07 +
brand-soft #fef0d4 +
brand-A-red #c41e3a +
link #1a1a1a +
link-hover #000000 +
link-visited #5a5a5a +
on-brand #1a1a1a +
border-rule #1a1a1a +
shadow-modal rgba(26,26,26,0.2) +
success-soft #e3f2e7 +
danger-soft #f5d4d8 +
info-soft #dde6ef +
politics-accent #c41e3a +
ideas-accent #fbb33b +
culture-accent #7a3de8 +
technology-accent #1a4972 +
family-accent #0d7060 +
health-accent #127f4e +
cover-tag #fbb33b −
bg-page #eaeded −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
text-on-dark #ffffff −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 typography 5 changed
~
display {"family":"Amazon Ember","size":72} → {"family":"AtlanticSerif","size":72} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"AtlanticSerif","size":26} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"AtlanticSerif","size":22} ~
body {"family":"Amazon Ember","size":14} → {"family":"AtlanticSerifBody","size":20} ~
label {"family":"Monaco","size":11} → {"family":"Courier New","size":11} radius 2 changed
~
button 7px → 4px ~
card 8px → 14px spacing 3 changed
~
md 8px → 12px ~
lg 14px → 24px ~
xl 22px → 40px