Amazon vs Semafor
89 token-level differences between these two design systems.
Background
#ffffff → #f8f5d7 Text
#0f1111 → #1f1d1a Brand
#ff9900 → #3a6d78 Border
#d5d9d9 → #d8d0a8 Display font
Amazon Ember → FeatureFlatHeadline Body size
14px → 18px colors 79 changed
~
bg #ffffff → #f8f5d7 ~
surface #ffffff → #f8f5d7 ~
surface-soft #f7f8f8 → #f5f1c9 ~
surface-strong #f0f2f2 → #e8e3b5 ~
text #0f1111 → #1f1d1a ~
text-strong #0f1111 → #000000 ~
text-muted #565959 → #5a5651 ~
text-soft #6f7373 → #7a756f ~
text-on-dark #ffffff → #f8f5d7 ~
brand #ff9900 → #3a6d78 ~
border #d5d9d9 → #d8d0a8 ~
border-strong #888c8c → #7a756f ~
border-soft #e7e7e7 → #e8e2c2 ~
scrim rgba(15,17,17,0.7) → rgba(31,29,26,0.6) ~
shadow-card rgba(0,0,0,0.05) → rgba(31,29,26,0.06) ~
shadow-elev rgba(0,0,0,0.15) → rgba(31,29,26,0.1) ~
success #007600 → #2a8a4f ~
warning #b66719 → #cc7a00 ~
warning-soft #fff3e0 → #fde9cc ~
danger #b12704 → #a62d2d ~
info #007185 → #3a6d78 +
bg-section #f8f5d7 +
bg-section-flagship #f8f5d7 +
bg-section-africa #f8f5d7 +
bg-dark #1f1d1a +
bg-darkest #0d0c0a +
surface-paper #ffffff +
surface-quote #fefbe8 +
surface-card-elevated #fcfae0 +
text-faint #a39e96 +
text-on-teal #ffffff +
brand-hover #2d5a64 +
brand-active #1f4750 +
brand-soft #cce0e4 +
brand-deep #1a3a44 +
link #3a6d78 +
link-hover #2d5a64 +
link-visited #7a756f +
on-brand #ffffff +
on-dark #f8f5d7 +
border-rule #1f1d1a +
border-teal #3a6d78 +
shadow-modal rgba(31,29,26,0.3) +
success-soft #dff0e7 +
danger-soft #f0d4d4 +
info-soft #cce0e4 +
flag-flagship #3a6d78 +
flag-africa #c46b3a +
flag-principals #3a6d78 +
flag-net-zero #2a8a4f +
flag-tech #5a4a8a +
flag-business #3a6d78 +
flag-media #a62d2d +
flag-gulf #c46b3a −
bg-page #eaeded −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 typography 5 changed
~
display {"family":"Amazon Ember","size":72} → {"family":"FeatureFlatHeadline","size":72} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"FeatureFlatHeadline","size":28} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"FeatureFlatHeadline","size":22} ~
body {"family":"Amazon Ember","size":14} → {"family":"FeatureFlatText","size":18} ~
label {"family":"Monaco","size":11} → {"family":"Courier New","size":11} radius 2 changed
~
button 7px → 4px ~
card 8px → 6px spacing 3 changed
~
md 8px → 12px ~
lg 14px → 24px ~
xl 22px → 40px