Amazon vs Meta
71 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#0f1111 → #1c2b33 Brand
#ff9900 → #0467df Border
#d5d9d9 → #dddfe2 Display font
Amazon Ember → Optimistic Display Body size
14px → 16px colors 59 changed
~
surface-soft #f7f8f8 → #f5f5f5 ~
surface-strong #f0f2f2 → #ebedf0 ~
text #0f1111 → #1c2b33 ~
text-strong #0f1111 → #0a1014 ~
text-muted #565959 → #65676b ~
text-soft #6f7373 → #8a8d91 ~
text-on-dark-muted #cccccc → #b0b3b8 ~
brand #ff9900 → #0467df ~
border #d5d9d9 → #dddfe2 ~
border-strong #888c8c → #1c2b33 ~
border-soft #e7e7e7 → #e4e6eb ~
scrim rgba(15,17,17,0.7) → rgba(28,43,51,0.7) ~
shadow-card rgba(0,0,0,0.05) → rgba(0,0,0,0.08) ~
success #007600 → #42b72a ~
warning #b66719 → #f7b928 ~
warning-soft #fff3e0 → #fff8e1 ~
danger #b12704 → #fa3e3e ~
info #007185 → #0467df +
bg-deep #1c2b33 +
bg-soft #f5f5f5 +
surface-tint #f0f4fa +
brand-hover #0356b8 +
brand-active #024187 +
brand-soft #e7f3ff +
on-brand #ffffff +
accent-instagram #e4405f +
accent-whatsapp #25d366 +
accent-quest #000000 +
accent-threads #000000 +
link #0467df +
link-hover #0356b8 +
success-soft #e9f7e2 +
danger-soft #ffeaea +
info-soft #e7f3ff −
bg-page #eaeded −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 −
shadow-elev rgba(0,0,0,0.15) typography 5 changed
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display {"family":"Amazon Ember","size":72} → {"family":"Optimistic Display","size":96} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"Optimistic Display","size":40} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"Optimistic Display","size":32} ~
body {"family":"Amazon Ember","size":14} → {"family":"Meta Sans","size":16} ~
label {"family":"Monaco","size":11} → {"family":"Optimistic Mono","size":11} radius 2 changed
~
button 7px → 8px ~
card 8px → 12px spacing 5 changed
~
xs 2px → 4px ~
sm 4px → 8px ~
md 8px → 16px ~
lg 14px → 32px ~
xl 22px → 48px