Amazon vs Claude.ai
81 token-level differences between these two design systems.
Background
#ffffff → #f8f8f6 Text
#0f1111 → #121212 Brand
#ff9900 → #cd6f47 Border
#d5d9d9 → rgba(18,18,18,0.12) Display font
Amazon Ember → Anthropic Serif Body size
14px → 17px colors 69 changed
~
bg #ffffff → #f8f8f6 ~
surface-soft #f7f8f8 → #fbfaf6 ~
text #0f1111 → #121212 ~
text-strong #0f1111 → #000000 ~
text-muted #565959 → #666660 ~
text-on-dark #ffffff → #f3f0ea ~
brand #ff9900 → #cd6f47 ~
border #d5d9d9 → rgba(18,18,18,0.12) ~
border-strong #888c8c → rgba(18,18,18,0.18) ~
border-soft #e7e7e7 → rgba(18,18,18,0.06) ~
scrim rgba(15,17,17,0.7) → rgba(18,18,18,0.45) ~
shadow-card rgba(0,0,0,0.05) → rgba(18,18,18,0.06) ~
shadow-elev rgba(0,0,0,0.15) → rgba(18,18,18,0.10) ~
success #007600 → #5a8c5a ~
warning #b66719 → #b58a3c ~
warning-soft #fff3e0 → #fbf3df ~
danger #b12704 → #b54a3c ~
info #007185 → #5a708c +
bg-soft #faf9f5 +
bg-deep #f0efea +
surface-warm #f3f0ea +
text-subtle #8e8e85 +
text-faint #b4b4a8 +
text-on-brand #ffffff +
text-on-cta #f8f8f6 +
brand-soft #f3e7df +
brand-paler #fdf0e8 +
brand-strong #a85530 +
brand-deep #7d3c1f +
on-brand #ffffff +
cta-bg #121212 +
cta-text #f8f8f6 +
cta-hover #2a2a2a +
cta-active #3d3d3d +
link #121212 +
link-hover #cd6f47 +
link-visited #7d3c1f +
shadow-warm rgba(18,18,18,0.04) +
shadow-modal rgba(18,18,18,0.18) +
success-soft #e6efe2 +
danger-soft #fbe8e3 +
highlight #fbe8d6 −
bg-page #eaeded −
surface-strong #f0f2f2 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
text-soft #6f7373 −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 typography 5 changed
~
display {"family":"Amazon Ember","size":72} → {"family":"Anthropic Serif","size":56} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"Anthropic Serif","size":48} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"Anthropic Serif","size":40} ~
body {"family":"Amazon Ember","size":14} → {"family":"Anthropic Sans","size":17} ~
label {"family":"Monaco","size":11} → {"family":"Anthropic Mono","size":12} radius 2 changed
~
button 7px → 8px ~
card 8px → 12px spacing 5 changed
~
xs 2px → 4px ~
sm 4px → 8px ~
md 8px → 16px ~
lg 14px → 32px ~
xl 22px → 48px