Amazon vs BMW M
83 token-level differences between these two design systems.
Background
#ffffff → #0a0a0a Text
#0f1111 → #e6e6e6 Brand
#ff9900 → #e22718 Border
#d5d9d9 → rgba(255,255,255,0.12) Display font
Amazon Ember → BMW Type Next Latin Body size
14px → 16px colors 71 changed
~
bg #ffffff → #0a0a0a ~
surface #ffffff → #0a0a0a ~
text #0f1111 → #e6e6e6 ~
text-strong #0f1111 → #ffffff ~
text-muted #565959 → #a3a3a3 ~
brand #ff9900 → #e22718 ~
border #d5d9d9 → rgba(255,255,255,0.12) ~
border-strong #888c8c → rgba(255,255,255,0.24) ~
shadow-elev rgba(0,0,0,0.15) → rgba(0,0,0,0.8) ~
success #007600 → #22c55e ~
warning #b66719 → #f59e0b ~
danger #b12704 → #e22718 ~
info #007185 → #0066b1 +
bg-elev #161616 +
bg-strong #1f1f1f +
bg-light #ffffff +
bg-light-soft #f5f5f5 +
surface-card #161616 +
surface-card-hover #1f1f1f +
text-faint #6b6b6b +
text-on-light #0a0a0a +
brand-hover #b81f12 +
brand-active #9d1a0e +
on-brand #ffffff +
m-blue #0066b1 +
m-violet #5b1f7a +
m-red #e22718 +
m-blue-electric #1c69d4 +
m-gradient-start #0066b1 +
m-gradient-mid #5b1f7a +
m-gradient-end #e22718 +
border-light #e6e6e6 +
link #0066b1 +
link-hover #1c69d4 +
ring #e22718 +
shadow-soft rgba(0,0,0,0.6) +
shadow-deep rgba(0,0,0,0.95) +
glow-red rgba(226,39,24,0.4) −
bg-page #eaeded −
surface-soft #f7f8f8 −
surface-strong #f0f2f2 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
text-soft #6f7373 −
text-on-dark #ffffff −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-soft #e7e7e7 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 −
scrim rgba(15,17,17,0.7) −
shadow-card rgba(0,0,0,0.05) −
warning-soft #fff3e0 typography 5 changed
~
display {"family":"Amazon Ember","size":72} → {"family":"BMW Type Next Latin","size":72} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"BMW Type Next Latin","size":40} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"BMW Type Next Latin","size":32} ~
body {"family":"Amazon Ember","size":14} → {"family":"BMW Type Next Latin","size":16} ~
label {"family":"Monaco","size":11} → {"family":"JetBrains Mono","size":11} radius 2 changed
~
button 7px → 8px ~
card 8px → 14px spacing 5 changed
~
xs 2px → 4px ~
sm 4px → 8px ~
md 8px → 16px ~
lg 14px → 48px ~
xl 22px → 96px