Alibaba vs Amazon
91 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#222222 → #0f1111 Brand
#ff6a00 → #ff9900 Border
#e5e5e5 → #d5d9d9 Display font
PingFang SC → Amazon Ember Body size
14px → 14px colors 79 changed
~
surface-strong #e8e8e8 → #f0f2f2 ~
surface-soft #fafafa → #f7f8f8 ~
text #222222 → #0f1111 ~
text-strong #000000 → #0f1111 ~
text-muted #666666 → #565959 ~
text-soft #999999 → #6f7373 ~
text-link #1976d2 → #007185 ~
text-link-hover #1565c0 → #c45500 ~
brand #ff6a00 → #ff9900 ~
border #e5e5e5 → #d5d9d9 ~
border-soft #f0f0f0 → #e7e7e7 ~
border-strong #cccccc → #888c8c ~
shadow-card rgba(0,0,0,0.08) → rgba(0,0,0,0.05) ~
success #1ca44e → #007600 ~
warning #f7ba2a → #b66719 ~
danger #d62828 → #b12704 ~
info #1976d2 → #007185 +
bg-page #eaeded +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-on-dark #ffffff +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
border-input #a6a6a6 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 +
scrim rgba(15,17,17,0.7) +
shadow-elev rgba(0,0,0,0.15) +
warning-soft #fff3e0 −
bg-soft #f5f5f5 −
bg-warm #fff8f0 −
surface-card #ffffff −
surface-overlay rgba(0,0,0,0.6) −
bg-dark #1d1d1d −
text-body #222222 −
text-faint #cccccc −
text-inverse #ffffff −
brand-hover #e85f00 −
brand-active #cc5400 −
brand-deep #a64200 −
brand-light #ff8533 −
brand-pale #ffe5cc −
brand-glow rgba(255,106,0,0.15) −
on-brand #ffffff −
accent-gold #f7ba2a −
accent-gold-dark #c8860a −
accent-blue #1976d2 −
accent-blue-deep #0d47a1 −
accent-red #d62828 −
accent-red-deep #a91b1b −
accent-green #1ca44e −
accent-purple #6a3093 −
border-orange #ff6a00 −
border-card #dddddd −
shadow-card-hover rgba(0,0,0,0.16) −
shadow-modal rgba(0,0,0,0.25) 0 8px 24px −
shadow-orange rgba(255,106,0,0.3) −
flash-deal-bg linear-gradient(90deg, #ff6a00, #ff8533) −
flash-deal-pulse rgba(255,106,0,0.6) −
rfq-ribbon #ff6a00 −
trade-assurance #1976d2 −
verified-mark #1976d2 −
ready-to-ship #1ca44e −
factory-tag #6a3093 typography 5 changed
~
display {"family":"PingFang SC","size":72} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"PingFang SC","size":40} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"PingFang SC","size":32} → {"family":"Amazon Ember","size":32} ~
body {"family":"PingFang SC","size":14} → {"family":"Amazon Ember","size":14} ~
label {"family":"JetBrains Mono","size":11} → {"family":"Monaco","size":11} radius 2 changed
~
button 4px → 7px ~
card 6px → 8px spacing 5 changed
~
xs 4px → 2px ~
sm 8px → 4px ~
md 16px → 8px ~
lg 32px → 14px ~
xl 48px → 22px