BMW vs HubSpot
72 token-level differences between these two design systems.
Background
#ffffff → #fcfcfa Text
#3c3c3c → #33475b Brand
#1c69d4 → #FF7A59 Border
#e6e6e6 → #cbd6e2 Display font
BMW Type Next Latin → HubSpot Serif Page Header Human Body size
16px → 17px colors 60 changed
~
bg #ffffff → #fcfcfa ~
bg-dark #1a2129 → #2e3338 ~
text #3c3c3c → #33475b ~
text-strong #1a1a1a → #1f2d3d ~
text-muted #6b6b6b → #516f90 ~
text-faint #9a9a9a → #cbd6e2 ~
brand #1c69d4 → #FF7A59 ~
border #e6e6e6 → #cbd6e2 ~
border-strong #cccccc → #516f90 ~
border-soft #f0f0f0 → #dfe3eb ~
success #22c55e → #00bda5 ~
warning #f59e0b → #f5c26b ~
danger #dc2626 → #f2545b ~
info #1c69d4 → #00a4bd +
bg-white #ffffff +
bg-warm #f8f7f4 +
bg-cream #fef8f3 +
bg-deep #213343 +
surface-2 #f5f8fa +
surface-3 #eaf0f6 +
surface-orange-soft #fff1ec +
surface-orange-deep #ffe2d6 +
text-darker #0a1f2f +
text-soft #7c98b6 +
text-on-orange #ffffff +
text-on-dark #f5f8fa +
text-on-dark-muted #cbd6e2 +
text-on-brand #ffffff +
brand-deep #ff5c35 +
brand-pressed #e54c2a +
brand-soft #ffa18c +
accent #33475b +
accent-teal #00bda5 +
accent-yellow #f5c26b +
accent-purple #6a78d1 +
border-on-orange #ffffff66 +
success-bg #d4f1ec +
warning-bg #fdf3df +
danger-bg #fde2e2 +
info-bg #d4f1f7 −
bg-soft #f7f7f7 −
bg-card #fafafa −
bg-strong #ebebeb −
bg-dark-elev #262e38 −
surface-soft #f7f7f7 −
surface-card #fafafa −
text-ink #262626 −
brand-hover #0653b6 −
brand-disabled #d6d6d6 −
on-dark #ffffff −
on-dark-soft #bbbbbb −
m-blue-light #0066b1 −
m-blue-dark #1c69d4 −
m-red #e22718 −
link #1c69d4 −
link-hover #0653b6 −
ring #1c69d4 −
shadow-soft rgba(0,0,0,0.04) −
shadow-elev rgba(0,0,0,0.08) −
shadow-deep rgba(0,0,0,0.16) typography 5 changed
~
display {"family":"BMW Type Next Latin","size":72} → {"family":"HubSpot Serif Page Header Human","size":88} ~
h1 {"family":"BMW Type Next Latin","size":40} → {"family":"HubSpot Serif Page Header Human","size":44} ~
h2 {"family":"BMW Type Next Latin","size":32} → {"family":"HubSpot Serif Page Header Human","size":34} ~
body {"family":"BMW Type Next Latin","size":16} → {"family":"HubSpot Sans","size":17} ~
label {"family":"JetBrains Mono","size":11} → {"family":"JetBrains Mono","size":14} radius 2 changed
~
button 8px → 6px ~
card 12px → 24px spacing 5 changed
~
xs 4px → 0px ~
sm 8px → 4px ~
md 16px → 12px ~
lg 48px → 24px ~
xl 96px → 40px