Amazon vs Craft
69 token-level differences between these two design systems.
Background
#ffffff → #fcf9f7 Text
#0f1111 → #030302 Brand
#ff9900 → #030302 Border
#d5d9d9 → rgba(3, 3, 2, 0.09) Display font
Amazon Ember → Untitled Serif Body size
14px → 16px colors 58 changed
~
bg #ffffff → #fcf9f7 ~
text #0f1111 → #030302 ~
text-strong #0f1111 → #030302 ~
text-muted #565959 → #8a8782 ~
brand #ff9900 → #030302 ~
border #d5d9d9 → rgba(3, 3, 2, 0.09) ~
border-strong #888c8c → rgba(3, 3, 2, 0.16) ~
border-soft #e7e7e7 → rgba(3, 3, 2, 0.05) ~
scrim rgba(15,17,17,0.7) → rgba(18, 16, 14, 0.45) ~
shadow-card rgba(0,0,0,0.05) → rgba(36, 30, 24, 0.05) ~
shadow-elev rgba(0,0,0,0.15) → rgba(36, 30, 24, 0.10) ~
success #007600 → #2f7d4f ~
warning #b66719 → #9a6212 ~
warning-soft #fff3e0 → #fbf0dc ~
danger #b12704 → #c0382e ~
info #007185 → #2563eb +
bg-soft #f7f2ee +
surface-elev #fbf7f4 +
text-body #3a3835 +
text-secondary #5c5a57 +
brand-hover #1c1b19 +
on-brand #ffffff +
accent-blue #2563eb +
accent-blue-hover #1d4ed8 +
accent-blue-soft #e8effe +
accent-blue-deep #1e40af +
success-soft #e8f3ec +
danger-soft #f9e6e3 +
info-soft #e8effe −
bg-page #eaeded −
surface-soft #f7f8f8 −
surface-strong #f0f2f2 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
text-soft #6f7373 −
text-on-dark #ffffff −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 typography 5 changed
~
display {"family":"Amazon Ember","size":72} → {"family":"Untitled Serif","size":80} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"Untitled Serif","size":66} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"Untitled Serif","size":54} ~
body {"family":"Amazon Ember","size":14} → {"family":"Untitled Sans","size":16} ~
label {"family":"Monaco","size":11} → {"family":"SFMono-Regular","size":12} radius 2 changed
~
button 7px → 12px ~
card 8px → 16px spacing 4 changed
~
xs 2px → 0px ~
md 8px → 12px ~
lg 14px → 32px ~
xl 22px → 64px