Amazon vs Amplitude
70 token-level differences between these two design systems.
Background
#ffffff → #ffffff Text
#0f1111 → #565656 Brand
#ff9900 → #1e61f0 Border
#d5d9d9 → #e3e6ea Display font
Amazon Ember → IBM Plex Sans Body size
14px → 16px colors 60 changed
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text #0f1111 → #565656 ~
text-strong #0f1111 → #000000 ~
text-muted #565959 → #6e6e6e ~
text-soft #6f7373 → #8a8a8a ~
text-on-dark-muted #cccccc → #b4b8bc ~
brand #ff9900 → #1e61f0 ~
border #d5d9d9 → #e3e6ea ~
border-strong #888c8c → #cfd4da ~
border-soft #e7e7e7 → #eef0f3 ~
success #007600 → #1f9d57 ~
warning #b66719 → #c77700 ~
danger #b12704 → #d33b3b ~
info #007185 → #1e61f0 +
bg-soft #f7f8f9 +
bg-cool #f2f4f7 +
surface-hover #f7f8f9 +
bg-dark #1a1f23 +
bg-deep #0c0e10 +
text-faint #a8a8a8 +
brand-hover #1850cf +
brand-deep #1543ad +
brand-soft #eaf0fe +
brand-tint rgba(30, 97, 240, 0.10) +
link #1e61f0 +
link-hover #1850cf +
cta-black #000000 +
cta-black-hover #1a1f23 +
on-cta-black #ffffff +
on-brand #ffffff +
border-dark rgba(255,255,255,0.12) −
bg-page #eaeded −
surface-soft #f7f8f8 −
surface-strong #f0f2f2 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 −
scrim rgba(15,17,17,0.7) −
shadow-card rgba(0,0,0,0.05) −
shadow-elev rgba(0,0,0,0.15) −
warning-soft #fff3e0 typography 5 changed
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display {"family":"Amazon Ember","size":72} → {"family":"IBM Plex Sans","size":72} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"IBM Plex Sans","size":60} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"IBM Plex Sans","size":44} ~
body {"family":"Amazon Ember","size":14} → {"family":"IBM Plex Sans","size":16} ~
label {"family":"Monaco","size":11} → {"family":"IBM Plex Mono","size":13} radius 1 changed
~
button 7px → 6px spacing 4 changed
~
xs 2px → 0px ~
md 8px → 12px ~
lg 14px → 32px ~
xl 22px → 64px