The restaurant business is a highly competitive market with many variations. In what way will your restaurant stand out from the local catering market, and attract those foodies that travel long distances to taste the enticing food? Creating a beautiful website for restaurant marketing is often a great idea.
Creating a website for your restaurant is one of the most important parts of creating a dining business, but for many restaurateurs, building a restaurant website could seem like a daunting part of running your business, it is both an art and a science that is shrouded in mystery.
How to Create a Restaurant Website?
A well-planned website is like crafting a special dish. Choosing the correct solution will give you awesome results in relation to money or time investment required.
Now, creating a stunning restaurant website is insanely easy. You can make a website with Wix, it has everything your restaurant needs to thrive on web. WIX Is a leading cloud-based web builder platform with millions of users worldwide, they provide a great solution, namely WIX Restaurants, to help you build a simple, professional, user-friendly, and easy to customize website for your restaurant.
WIX Restaurants has many key features on the forefront of internet technology, the latest design trends and best practices for restaurant marketing, all of these will help you build a successful restaurant website. Here you can find some more tips for creating a restaurant website.
1. Customizable Template
In order to help you build a beautiful and interactive website, WIX gives you a tons of templates to choose from. You don’t need to have any design background to have a gorgeous website. Simply choose a template and customize everything to your liking. No matter what type of restaurant business, you’ll be able to show your business through fully customizable restaurant templates.
2. Beautiful Menu
It is crucial to make a very appealing menu to show off the enticing array of food for patrons. You can create a stunning menu which is added to your site:
• Choose from several different menu layouts.
• Create multiple menus.
• Create different menu sections.
• Add mouthwatering images for each dish
• Add dishes with different sizes and options.
• Add a menu to your Facebook business page.
3. Mobile Friendly
Mobile is changing the world. Today, over 80% of people have searched for restaurants on their mobile device, but many websites still aren’t designed to account for different screen size and local times. Creating an optimized mobile presence is not a nice extra but an absolute necessity.
If you use WIX’s mobile editor with just a few steps, a mobile version of your restaurant website will be automatically created. What this means is that you can now have more creative freedom over your mobile design and give your guests an enhanced mobile experience.
4. Easy Reservations
Let site visitors make online, real-time, 24/7 reservations on your website. This way you can reach potential diners when they’re deciding where to dine. The most common solution to take reservations online is integrating a service like OpenTable.
Online reservations service can be integrated seamlessly into your restaurant website by WIX Apps like OpenTable Reservations, you can let customers book a table directly from your site without picking up the phone.
5. Great Online Ordering
Adding an online ordering option to your site, not only adds a level of convenience to your business, but opens you up to a whole new population of diners who may not have the time or ability to come to your actual location. This will help put you ahead of the curve when it comes to providing a full-service dining experience.
Start taking orders directly from your website. Add your menu, choose whether to provide pickup or delivery, set your delivery areas and go live. With WIX’s online ordering system, your customers can order and pay from any device, anywhere at any time.
6. Search Engine Optimization
Search Engine Optimization or simply SEO is a great way to get traffic to your website. From a business standpoint restaurant SEO is important in today’s world. According to Forrester Research, potential diners predominately click on the first four listings. It is extremely important to rank high in organic search for the keywords most relevant for the restaurant.
WIX users may find helpful SEO tools in the editor to start improving SEO strategy, you can personalize page title, create your own logo, customized google title on pages, and label images, which result in an overall better SEO ranking. There are a lot of super-friendly tools in WIX App market which make it easier for you to get improvement on SEO, like Rabbit SEO, SEO Wizard, and SEO Analytics.
7. Social Media Marketing
Dining out is a social experience. Therefore, social media is an excellent platform to create buzz and generate interaction while connecting with guests.
Your restaurant website is a key part of your online dining marketing, but you cannot ignore the social media aspect as well. Through Facebook, Twitter, Foursquare, Pinterest, Yelp and other platforms, you can increase your reach and connect with customers in a variety of ways:
• Highlight your menu with gripping images on Pinterest.
• Offer on-the-spot limited-time specials to your Twitter followers.
• Run contests with your Facebook followers.
• Promote loyalty and give your customers a chance to win great prizes, which encourages them to come back to you.
As one of the best solutions for restaurant website, WIX Restaurants effectively solves the problem of creating a restaurant website, everything you need in on place.
With all that said, you should know that making a stunning restaurant website can seem like a simple task. As one saying goes, a good beginning is half the battle, just do the best you can.
One more thing:
Here is a video that tells you about learning how to make a website in 12 minutes.