Patagonia vs Amazon
75 token-level differences between these two design systems.
Background
#f6efe1 → #ffffff Text
#1c1c1c → #0f1111 Brand
#cd0000 → #ff9900 Border
#d8d0bc → #d5d9d9 Display font
Futura PT → Amazon Ember Body size
16px → 14px colors 64 changed
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bg #f6efe1 → #ffffff ~
surface-soft #fbf8ed → #f7f8f8 ~
brand #cd0000 → #ff9900 ~
text #1c1c1c → #0f1111 ~
text-strong #000000 → #0f1111 ~
text-muted #5a5a5a → #565959 ~
text-soft #8a8a8a → #6f7373 ~
border #d8d0bc → #d5d9d9 ~
border-strong #bcb09a → #888c8c ~
border-soft #e8e0c8 → #e7e7e7 ~
success #3d4a2e → #007600 ~
warning #cb9c45 → #b66719 ~
danger #a80000 → #b12704 ~
info #3d4a2e → #007185 +
bg-page #eaeded +
surface-strong #f0f2f2 +
surface-yellow #fef8e8 +
masthead #131921 +
masthead-sub #232f3e +
masthead-hover #37475a +
text-link #007185 +
text-link-hover #c45500 +
text-on-dark #ffffff +
text-on-dark-muted #cccccc +
brand-cta-top #ffd814 +
brand-cta-bottom #ffa41c +
brand-cta-border #fcd200 +
brand-cta-hover #f7ca00 +
buy-now #ffa41c +
buy-now-hover #fa8900 +
border-input #a6a6a6 +
prime-blue #00a8e1 +
prime-deep #146eb4 +
rating-orange #ffa41c +
rating-empty #d5d9d9 +
price #0f1111 +
price-deal #cc0c39 +
savings #cc0c39 +
warehouse-deal #007600 +
in-stock #007600 +
shipping-soon #b12704 +
scrim rgba(15,17,17,0.7) +
shadow-card rgba(0,0,0,0.05) +
shadow-elev rgba(0,0,0,0.15) +
warning-soft #fff3e0 −
bg-soft #fdf9ed −
bg-deeper #ebe3d0 −
bg-warm #f9f3e3 −
surface-deeper #ede5d0 −
brand-hover #a80000 −
brand-pressed #820000 −
brand-deep #5a0000 −
brand-tint #fde0e0 −
on-brand #ffffff −
forest #3d4a2e −
forest-deep #293421 −
forest-soft #dde3d4 −
text-faint #bcbcbc −
text-on-brand #ffffff −
link #cd0000 −
link-hover #820000 −
selected-bg #fde0e0 −
border-brand #cd0000 −
amber #cb9c45 typography 5 changed
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display {"family":"Futura PT","size":80} → {"family":"Amazon Ember","size":72} ~
h1 {"family":"Futura PT","size":36} → {"family":"Amazon Ember","size":40} ~
h2 {"family":"Futura PT","size":28} → {"family":"Amazon Ember","size":32} ~
body {"family":"Futura PT","size":16} → {"family":"Amazon Ember","size":14} ~
label {"family":"SFMono-Regular","size":12} → {"family":"Monaco","size":11} radius 2 changed
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button 4px → 7px ~
card 14px → 8px spacing 4 changed
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xs 0px → 2px ~
md 12px → 8px ~
lg 24px → 14px ~
xl 40px → 22px