Amazon vs Patagonia
75 token-level differences between these two design systems.
Background
#ffffff → #f6efe1 Text
#0f1111 → #1c1c1c Brand
#ff9900 → #cd0000 Border
#d5d9d9 → #d8d0bc Display font
Amazon Ember → Futura PT Body size
14px → 16px colors 64 changed
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bg #ffffff → #f6efe1 ~
surface-soft #f7f8f8 → #fbf8ed ~
text #0f1111 → #1c1c1c ~
text-strong #0f1111 → #000000 ~
text-muted #565959 → #5a5a5a ~
text-soft #6f7373 → #8a8a8a ~
brand #ff9900 → #cd0000 ~
border #d5d9d9 → #d8d0bc ~
border-strong #888c8c → #bcb09a ~
border-soft #e7e7e7 → #e8e0c8 ~
success #007600 → #3d4a2e ~
warning #b66719 → #cb9c45 ~
danger #b12704 → #a80000 ~
info #007185 → #3d4a2e +
bg-soft #fdf9ed +
bg-deeper #ebe3d0 +
bg-warm #f9f3e3 +
surface-deeper #ede5d0 +
brand-hover #a80000 +
brand-pressed #820000 +
brand-deep #5a0000 +
brand-tint #fde0e0 +
on-brand #ffffff +
forest #3d4a2e +
forest-deep #293421 +
forest-soft #dde3d4 +
text-faint #bcbcbc +
text-on-brand #ffffff +
link #cd0000 +
link-hover #820000 +
selected-bg #fde0e0 +
border-brand #cd0000 +
amber #cb9c45 −
bg-page #eaeded −
surface-strong #f0f2f2 −
surface-yellow #fef8e8 −
masthead #131921 −
masthead-sub #232f3e −
masthead-hover #37475a −
text-link #007185 −
text-link-hover #c45500 −
text-on-dark #ffffff −
text-on-dark-muted #cccccc −
brand-cta-top #ffd814 −
brand-cta-bottom #ffa41c −
brand-cta-border #fcd200 −
brand-cta-hover #f7ca00 −
buy-now #ffa41c −
buy-now-hover #fa8900 −
border-input #a6a6a6 −
prime-blue #00a8e1 −
prime-deep #146eb4 −
rating-orange #ffa41c −
rating-empty #d5d9d9 −
price #0f1111 −
price-deal #cc0c39 −
savings #cc0c39 −
warehouse-deal #007600 −
in-stock #007600 −
shipping-soon #b12704 −
scrim rgba(15,17,17,0.7) −
shadow-card rgba(0,0,0,0.05) −
shadow-elev rgba(0,0,0,0.15) −
warning-soft #fff3e0 typography 5 changed
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display {"family":"Amazon Ember","size":72} → {"family":"Futura PT","size":80} ~
h1 {"family":"Amazon Ember","size":40} → {"family":"Futura PT","size":36} ~
h2 {"family":"Amazon Ember","size":32} → {"family":"Futura PT","size":28} ~
body {"family":"Amazon Ember","size":14} → {"family":"Futura PT","size":16} ~
label {"family":"Monaco","size":11} → {"family":"SFMono-Regular","size":12} radius 2 changed
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button 7px → 4px ~
card 8px → 14px spacing 4 changed
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xs 2px → 0px ~
md 8px → 12px ~
lg 14px → 24px ~
xl 22px → 40px